Migrants choose New Zealand for the lifestyle
26 Aug 2010
A newly released study has found that migrants move to New Zealand because of the country’s lifestyle. The study, commissioned by Immigration New Zealand and Investment New Zealand, found that lifestyle is a more important factor for migrants than business and tax issues.
The report said: "It is clear that this decision to migrate is a heart decision ... emotive topics were far more resonant for these migrants than facts and rationality."
The two top messages chosen by participants in the study were, “New Zealand is a great place to bring up a family” and “New Zealand is a small country with a strong sense of community”.
Family is a key element in migrant’s decisions according to the conclusions of the report.
Dr Henry Chung, Senior Marketing Lecturer at Massey University said: "The wealthy see the investor migrant category as a pathway to come to New Zealand, usually for the lifestyle or for their children, and not necessarily to do business or make money.”
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